Chad created and developed The Infinity Principle. The Infinity Principle is a tool for personal growth and empowerment, focusing on increasing awareness of values. It provides a framework for individuals to understand and enhance their values. The Infinity Principle uses neuroscience to empower us to live by and according to our values.
A summary of the Infinity Principle is as follows:

Consider this Infinity Principle:

Happiness equals Appreciation divided by Expectation

Happiness = Appreciation ÷ Expectation
Happiness increases as the experience “Appreciation” is increased and the experience “Expectation” is decreased.

When you notice that your happiness is diminished, you could simply practice gratitude and experience an increase in happiness, but if left unchecked, your expectations will increase also and your sense of happiness will be less again. The key is to notice your expectations and then use them to practice a conscious appreciation. For example, you might hate traffic jams and get stressed because you’ll be late, but if instead you pause and appreciate that you’re in a car with something important to get to instead of walking along the highway with nowhere to go, you will have transformed the expectation “I shouldn’t be stuck in traffic” to an appreciation “I have an important and privileged life” and your sense of happiness will expand exponentially.
This is the nature of ratios both mathematically and neuroscientifically. Let’s imagine this phenomenon with quantitative numbers, not subjective feelings. If you could quantify your sense of Happiness as Appreciation equals 30 and Expectations equals 10, your sense of happiness would equal 30/10 = 3. Not bad. Now imagine that you could add 4 things to appreciate, your happiness would increase to (30+4)/10 = 3.4, but if instead you subtracted 4 expectations, your happiness would equal 30/(10-4) = 30/6 = 5. Your sense of happiness increases exponentially by decreasing expectations, plus it turns out that it’s usually easier for most of us to expect less than to appreciate more. This is why positive thinking sometimes falls flat. If you get good at reducing expectations and they approach zero, the result is Infinity in math and bliss in your brain. Think about it. Your moments of bliss were unexpected and devoid of expectations and likely ended the moment you invented one.

The rational brain is a ratio making brain. There are no absolutes in reality, only probabilities. We pursue valuables in the “real” world, but always come up empty. The key is to pursue Values instead. Values are on the left of an Infinity Principle equation.